Most properties treat wellness as an afterthought. The best ones treat it as an asset class.

Is your hotel spa performing as well as it should?

After 25 years operating wellness businesses across luxury hospitality — including leading spa operations at Six Senses — I help hotel owners and operators identify what is holding their wellness business back, and turn those insights into measurable performance.

Independent Spa Audits · Wellness Strategy · Performance Improvement

3 days on site. An independent perspective. A clear roadmap for action.

javier suarez
Logotipo del hotel Nobu Ibiza Bay con el texto 'Ibiza Bay' en letras cursivas y 'Nobu Hotel' en negrita.
Logotipo de Marriott International en gris sobre fondo negro.
Logotipo del Hilton Mallorca Galatzó en fondo negro.

How can I help

SPA AUDITS
Find out what's really holding your spa back — operationally, commercially and experientially.

WELLNESS STRATEGY
Create wellness experiences that guests value and hotels can turn into a competitive and commercial advantage.

PERFORMANCE & OPTIMISATION
Improve the operational details that directly affect revenue, productivity and profitability.

Logotipo con seis círculos morados en forma de pirámide invertida y el texto 'SIX SENSES' debajo en letras grises sobre fondo negro.
Logotipo del Puente Romano Marbella con firma y texto
Logotipo de Twinpalms Phuket con diseño de palmas y texto.

Wellness that delivers measurable results

25+ years of hands-on experience building and operating wellness businesses in luxury hospitality.

From Six Senses to Marriott, Hilton, Puente Romano and Nobu, I've helped develop and optimise some of the industry's most recognised wellness operations.

Results include:

25% - Sustained capture rate

45% - GOP performance

10%- Of total resort revenue generated by wellness

And programmes including Alchemy Bar, Sleep, Female Wellness and Spiritual Wellbeing, developed and launched across multiple properties.

This is not theory. It's experience translated into performance.

A detailed infographic titled 'Hotel Spa Turnaround in 90 Days' displaying problems identified, actions implemented, and results achieved. Problems include spa operating at a loss, 5% capture rate, €120,000 annual revenue, high turnover, laundry leaks, and zero retail sales. Actions include auditing, synchronization of reception and food and beverage, new pricing strategy, staff training, supplier agreements, and retail without investment. Results show a 30% sales increase, €20,000 cost savings, active retail, improved morale, loss reduction, and a 3-month investment return.

REAL CASE: 5* HOTEL IN PORTUGAL

40 Rooms, 30% sales inprovement in 90 days

When I was brought in, the spa wasn’t working.

It was bleeding money every month. The team was exhausted and demotivated. The hotel director held his breath every time he checked the financial reports.

In just 90 days, collaborating closely with the spa team, Marketing, Food & Beverage, and Rooms…

…we stopped the losses, restored the team’s energy and motivation, and grew revenue by 30% — increasing both the average ticket and retail sales.

The result? The consultancy paid for itself in the very first quarter.

The spa transformed from a constant source of worry into one of the hotel’s most profitable revenue drivers.

Is your wellness business performing at its potential?. Let´s Talk